Italy-based AS Roma announced that it has closed a partnership with the Sorare Digital Trading Card application, to enhance fan engagement using blockchain.
Through this partnership, the football club is expanding its presence in the blockchain market to allow fans to purchase, sell and trade digital cards with players’ value based on their real-time performance.
Because of the new alliance between Sorare and AS Roma, the blockchain market will now be be witnessing a larger number of users. Nicolas Julia, co-founder and CEO of Sorare, said the company was seeking to work with the best football clubs from all over the world:
“We are very proud to have signed this agreement with such an Italian heavyweight, and we thank them for their trust in Sorare. We see this as a new, key step in our vision to work with the best football clubs from around the world.”
Seeking to expand its platform, Sorare received funds from ConsenSys, in a way they add the option of buying and selling blockchain-based cards and managing virtual currencies. In order to attract a larger number of users, the company offers special cards for sale, including the “player of the week.”
AS Roma Enhances Fan Engagement Using Blockchain
Furthermore, the platform will offer its users weekly prizes by participating in the tournaments and playing a wide range of games.
One exclusive card and 10 super rare cards will be given to all players, in addition to 100 rare cards and unlimited free common cards. The players who line up the best five cards each week will collect certain prizes.
The partnership will be beneficial to AS Roma as well as their brand, which most football teams are thinking of: getting more representation in various sectors of the economy.
AS Roma cards will be available to retail customers soon. Ubisoft already included Sorare in its Entrepreneur Lab acceleration program in 2019. This has also provided funds needed for the company to move forward with its business initiative.